User Persona: Lucy

Lucy is easy going

Age:

28
Occupation:

Head of Digital
Family:

Single
Location:

London
Character:

Creative thinkers
Organisation size:

30+ employees
Who do they report to

Alex

Introvert / Extrovert
Analytical / Creative
Loyal / Fickle
Passive / Active

Goals

To up-skill her knowledge
To work her way up in the organisation

Frustrations

She is frustrated with the clunkiness of the current system

Bio or Scenario

Lucy reports for Alex.

Lucy has worked in web publishing for about 5 years and is in her second role. Lucy is responsible for keeping the site updated, managing web content and social media accounts and email marketing.

She has a good understanding of the core principles of digital marketing, but her role does not give her the time to develop in-depth skills in technical areas.

Motivation

Price
Comfort
Convenience
Speed

Brands & Influencers

Preferred Channels

Referral
Online & Social Media
Traditional Ads
Guerrilla Efforts & PR