User Persona: Lucy

Lucy is easy going
  • Age:
    28
  • Occupation:

    Head of Digital

  • Family:
    Single
  • Location:
    London
  • Character:
    Creative thinkers
  • Organisation size:
    30+ employees
  • Who do they report to
    Alex
  • Introvert / Extrovert
  • Analytical / Creative
  • Loyal / Fickle
  • Passive / Active

Goals

  1. To up-skill her knowledge

  2. To work her way up in the organisation

Frustrations

  1. She is frustrated with the clunkiness of the current system

Bio or Scenario

Lucy reports for Alex.

Lucy has worked in web publishing for about 5 years and is in her second role. Lucy is responsible for keeping the site updated, managing web content and social media accounts and email marketing.

She has a good understanding of the core principles of digital marketing, but her role does not give her the time to develop in-depth skills in technical areas.

Motivation

  • Price
  • Comfort
  • Convenience
  • Speed

Brands & Influencers

Preferred Channels

  • Referral
  • Online & Social Media
  • Traditional Ads
  • Guerrilla Efforts & PR

Brands

Software