Alex is happy
Likes to be kept up to date
How anything he approves will benefit the business
Frustrated with too much information
Alex “needs to find a company that will deliver”. He's been working in his industry for 30 years and his organisation is doing well. He does not understand website development but he knows that he needs to invest in it.
Alex wants to be kept informed on what going on but he doesn't require the details. Alex is likely to bring up ROI at any meeting he's involved in.