User Persona: Alex

Alex is happy
  • Age:

    50

  • Occupation:

    Manager

  • Family:
    Married with kids
  • Location:
    London
  • Character:
    Systematic thinkers
  • Organisation size:
    30+ employees
  • Who do they report to
    No one
  • Introvert / Extrovert
  • Analytical / Creative
  • Loyal / Fickle
  • Passive / Active

Goals

  1. Likes to be kept up to date 

  2. How anything he approves will benefit the business

Frustrations

  1. Frustrated with too much information

  2. With time-wasting and delayed

Bio or Scenario

Alex “needs to find a company that will deliver”. He's been working in his industry for 30 years and his organisation is doing well. He does not understand website development but he knows that he needs to invest in it. 

Alex wants to be kept informed on what going on but he doesn't require the details. Alex is likely to bring up ROI at any meeting he's involved in.

Motivation

  • Price
  • Comfort
  • Convenience
  • Speed

Brands & Influencers

Preferred Channels

  • Referral
  • Online & Social Media
  • Traditional Ads
  • Guerrilla Efforts & PR

Brands

Software