User Persona: Alex

Alex is confident

Age:

50
Occupation:

Manager
Family:

Married with kids
Location:

London
Character:

Systematic thinkers
Organisation size:

30+ employees
Who do they report to

No one

Introvert / Extrovert
Analytical / Creative
Loyal / Fickle
Passive / Active

Goals

Likes to be kept up to date
How anything he approves will benefit the business

Frustrations

Frustrated with too much information
With time-wasting and delayed

Bio or Scenario

Alex “needs to find a company that will deliver”. He's been working in his industry for 30 years and his organisation is doing well. He does not understand website development but he knows that he needs to invest in it.

Alex wants to be kept informed on what going on but he doesn't require the details. Alex is likely to bring up ROI at any meeting he's involved in.

Motivation

Price
Comfort
Convenience
Speed

Brands & Influencers

Preferred Channels

Referral
Online & Social Media
Traditional Ads
Guerrilla Efforts & PR