User Persona: Joe Wills

Alex is happy
  • Age:
    40
  • Occupation:
    Small Business
  • Family:
    Married with kids
  • Location:
    UK
  • Character:
    Methodical
  • Organisation size:
    1-9
  • Who do they report to
    No one
  • Introvert / Extrovert
  • Analytical / Creative
  • Loyal / Fickle
  • Passive / Active

Goals

  1. Help others grow into their potential.

Frustrations

  1. The maintainability of his website is not as intuitive and he would like it to be.

Bio or Scenario

Joe is a long standing customer (almost 10 years) who originally used our services for his main company, which provides education for young children.  Since that original relationship with us, Joe has diversified and is using our services to support his other companies and interests.

Motivation

  • Price
  • Comfort
  • Convenience
  • Speed

Brands & Influencers

Preferred Channels

  • Referral
  • Online & Social Media
  • Traditional Ads
  • Guerrilla Efforts & PR

Comms

Software