User Persona: Joe Wills

Alex is happy

Age:

40
Occupation:

Small Business
Family:

Married with kids
Location:

UK
Character:

Methodical
Organisation size:

1-9
Who do they report to

No one

Introvert / Extrovert
Analytical / Creative
Loyal / Fickle
Passive / Active

Goals

Help others grow into their potential.

Frustrations

The maintainability of his website is not as intuitive and he would like it to be.

Bio or Scenario

Joe is a long standing customer (almost 10 years) who originally used our services for his main company, which provides education for young children. Since that original relationship with us, Joe has diversified and is using our services to support his other companies and interests.

Motivation

Price
Comfort
Convenience
Speed

Brands & Influencers

Preferred Channels

Referral
Online & Social Media
Traditional Ads
Guerrilla Efforts & PR