Archie is happy
To up-skill his knowledge
She is frustrated with the clunkiness of the current system
Archie has worked in web publishing for about 5 years and is in her second role. Archie is responsible for keeping the site updated, managing web content and social media accounts and email marketing
He's has a good understanding of the core principles of digital marketing, but her role does not give her the time to develop in-depth skills in technical areas.