User Persona: Archie Archie is happy Age: 35 Occupation: Freelance developer Family: Single Location: London Character: Creative thinkers ...

User Persona: Lynda User Persona: Lynda Lynda is a small business owner . Age: 30 Occupation: Small business owner  Family: Married with kids Location: Essex Character: Creative thinkers ...

User Persona: Lucy Lucy is easy going Age: 28 Occupation: Head of Digital Family: Single Location: London Character: Creative thinkers ...

User Persona: Joe Wills Alex is happy Age: 40 Occupation: Small Business Family: Married with kids Location: UK Character: Methodical ...

User Persona: Alex Alex is happy Age: 50 Occupation: Manager Family: Married with kids Location: London Character: Systematic thinkers ...