BROR ~ Public Consultation
Long-time client, Rail Delivery Group (RDG), commissioned Webx to facilitate a public consultation; a featured story on bbc.co.uk.
What was the project's objectives?
Britain’s rail companies, in partnership with the passenger watchdog, Transport Focus, were launching a public consultation to hear the views of businesses, passenger groups, stakeholders, employees, and the general public on what a future range of fares should look like. Dated regulations, out of sync with smartphone technology and current lifestyle trends, combined with multi-layered individual franchise agreements, had caused a steady and widespread rise in inaccurate fares.
This consultation would help rail companies rectify the imbalance, and develop a more intuitive purchasing experience, without inhibiting their investment endeavours on the railway.
"Our discretion and diligence were key."
What was Webx' project brief?
As RDG hoped this initiative would make a good press story they required Webx to design and build a corresponding landing page on the Britain Runs On Rails (BROR) website.
This landing page entailed specific features:
- A banner image
- Introduction text outlining the survey's objectives
- A data-entry field to capture the names and email adresses of interested parties
To ensure the project complied with GDPR legislation, Webx advised that the page outline how RDG planned to use the collected data.
"RDG required Webx to launch this page within two days of receiving the brief."
How did we capture the interested parties' details?
We utilised an email marketing extension. All the interested parties’ names and email addresses were collected and stored on a distribution list and later contacted via Webx’ mail server when the survey was live.
What were the major factors?
Timescale. Confidentiality. High volumes of traffic.
Timescale and Confidentiality
To cater for a possible story leak, RDG required Webx to launch this page within two days of receiving the brief and to assure that only staff involved with the project would know the details. Our discretion and diligence were key.
High Volumes of traffic
RDG requested an increase in their server capacities to handle 50k visits a day. Webx therefore recommended increasing the server specifications from x2 CPUs and x4GB of RAM to x10 CPUs and x16GB of RAM.
To ensure the BROR website remained online during this expected period of elevated traffic, Webx complied with RDGs request for 24/7 monitoring and support.
What were the results?
The project was picked up by major news outlets and proved a resounding success, promising great benefits to rail passengers up and down the country.
No matter the size, scope, or deadline of your project, we at Webx can help.
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