Big Plan Big Changes is a rail industry campaign led by Rail Delivery Group on behalf of the rail industry.
It was set up in response to the Williams Rail Review established in September 2018 to look at the structure of the whole rail industry and how passenger rail services are delivered. It made recommendations for reform that prioritise passengers' and taxpayers' interests. The findings were published in a government white paper, and reform began in 2020.
To create an engaging and educational campaign microsite that is focused on providing influential information that is useful for our political and stakeholder audience. The website must also be relevant for wider audiences specified in this paper and will need to present content in an interesting manner to encourage members to drive traffic to the micro-site.
It started with an interview process, where we took the time to understand CitySprint's unique business model. We researched their requirements, looked at similar systems, explored existing tools and how they used them, and sat down with the staff and users. We then, when away, did our research and developed user personas. Our design specification included user flows, task flows and prototypes where we sort to give life to our study. In the final testing, we evaluated the end-products overall quality with usability testing.
The results were a ground-breaking interface for CitySprint that is easy to use and works hard to keep operations on track.