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Chat to usWhy have a Strapline?
A strapline says a lot about your business
If a witty, original, intelligent, tagline suggests a sharp, creative, proficient service, what does an obvious, bland, and easily forgettable strapline suggest?
It's a simple illustration but one worth noting. Sales are now won and lost in the subliminal marketplace. It's not always about what you offer your customer but how you make your customer feel.
Take a look at these high street examples
"Every Little Helps"
Tesco
Because You're Worth It"
L'Oréal Paris
"Just Do It"
Nike
"I'm Lovin' It"
McDonald's
They each say nothing about their products but everything about how they’ll make you feel
"Every Little Helps"
Tesco
Optimistic
"Because You're Worth It"
L'Oréal Paris
Elavated
“Just Do It”
Nike
Assertive
“I’m Lovin' It”
McDonalds
Happy
You don’t want to grab your market’s attention, you want to pique its curiosity.
Good straplines are catchy, rhythmic, and punchy, but you don't want to go looking for business. The trick is to entice your customer to you.
Take a look at these Webx strapline examples
Ark Extensions
Computer Software Developers
"Software Made to Work Hard"
Tools
Building Constructors
"Realising Dreams. Ending Nightmares"
Fringe
Architectural Consultants
"The Shape of Things to Come"
Vista
Aerial Photography
"A Fresh Perspective"
What words do you associate with each product/service?
"Software Made to Work Hard"
Ark Extensions
Clever. Innovative. Durable.
"Realising Dreams. Ending Nightmares"
Tools
Skilled. Innovative. Proficient.
"The Shape of Things to Come"
Fringe
Fresh. Original. Intelligent. Ground-breaking
"A Fresh Perspective"
Vista
Original. Creative. Dynamic