If a witty, original, intelligent, tagline suggests a sharp, creative, proficient service, what does an obvious, bland, and easily forgettable strapline suggest?
It's a simple illustration but one worth noting. Sales are now won and lost in the subliminal marketplace. It's not always about what you offer your customer but how you make your customer feel.
"Software Made to Work Hard"
"Realising Dreams. Ending Nightmares"
"The Shape of Things to Come"
"A Fresh Perspective"
Clever. Innovative. Durable.
Skilled. Innovative. Proficient.
Fresh. Original. Intelligent. Ground-breaking
Original. Creative. Dynamic