Why have a Strapline?

A strapline says a lot about your business

If a witty, original, intelligent, tagline suggests a sharp, creative, proficient service, what does an obvious, bland, and easily forgettable strapline suggest?

It's a simple illustration but one worth noting. Sales are now won and lost in the subliminal marketplace. It's not always about what you offer your customer but how you make your customer feel.

Take a look at these high street examples

"Every Little Helps"

Tesco

Because You're Worth It"

L'Oréal Paris

"Just Do It"

Nike

"I'm Lovin' It"

McDonald's

They each say nothing about their products but everything about how they’ll make you feel

"Every Little Helps"

Tesco

Optimistic

"Because You're Worth It"

L'Oréal Paris

Elavated

“Just Do It”

Nike

Assertive

“I’m Lovin' It”

McDonalds

Happy

You don’t want to grab your market’s attention, you want to pique its curiosity.

Good straplines are catchy, rhythmic, and punchy, but you don't want to go looking for business. The trick is to entice your customer to you.

Take a look at these Webx strapline examples

Ark Extensions

Computer Software Developers

"Software Made to Work Hard"

Tools

Building Constructors

"Realising Dreams. Ending Nightmares"

Fringe

Architectural Consultants

"The Shape of Things to Come"

Vista

Aerial Photography

"A Fresh Perspective"

What words do you associate with each product/service?

"Software Made to Work Hard"

Ark Extensions

Clever. Innovative. Durable.

"Realising Dreams. Ending Nightmares"

Tools

Skilled. Innovative. Proficient.

"The Shape of Things to Come"

Fringe

Fresh. Original. Intelligent. Ground-breaking

"A Fresh Perspective"

Vista

Original. Creative. Dynamic

Aren't these the qualities you'd want
from any product/service?