Branding is the marketing practice of creating an easily recognised name and logo to which your products/services can be associated, and by which your business can be distinguished from its competition.
A business card is a simple but often sought means of connection, even in our digital age. How many times have you requested a business card or been asked for a business card?
Given time, a good logo will come to symbolise what you do and how well you do it, without mentioning your line of work, or even your business’ name.
Take these examples:
Branding to your letterhead and website is like a suit and tie to a financier, or a clean set of tools to a tradesman. You need to look the part if you want to be taken serious and the same applies with your publicity.